It’s healthy to have competition and we think it’s high time that Lately engaged in some comparison with our nearest and dearest rivals (MUHAHAHAHA).
Because a lot of social media management software tools out there regularly recommend social media templates, a.k.a. spreadsheets. And we just think that’s crazy. Before you know it, you can be up to your eyeballs in Excel and more confused than ever before…. Um, hello, software?
After all, marketing life is soooooooo much easier once you ditch the spreadsheets and use a marketing dashboard instead. By marketing dashboard, we mean us :-).
Take Hubspot for example. They just sent an email to all their customers touting a series of “Social Media Templates“; by which they mean not one but ten, ehem, spreadsheets for different aspects of social media management that folks can download. And you know how much we hate spreadsheets – talk about fiddly, annoying to work with and you know…. ANTIQUATED.
Prepare yourself for the ultimate battle (Harry Potter vs Voldemort ain’t got nothin’ on this)…. In the ‘clunky spreadsheet corner’ we’ve got HubSpot’s scheduling spreadsheets that mean endless scrolling – which gets tiring, fast; just one reason why spreadsheet templates for social channels make it tricky to keep everyone in sync and prevent inefficiencies.
Case in point: Hubspot’s Social Media Editorial Calendar. It’s big. It’s bad. It’s a spreadsheet. And it requires manual entry and upkeep.
Whereas Lately’s Marketing Calendar is created and kept up to date for you, automatically. Plus it’s live, as in real-time, so multiple team members can collaborate at once AND dynamic, so you can click any entry to see full posts as they’ll actually appear when published; plus, stats, drag-and-drop rescheduling and it’s all coordinated alongside the rest of your marketing tools. No downloading required. #dropsmic
Goodbye, old-skool spreadsheets. Hello, awesome software that saves you money, hassle and time – to the tune of an average eight hours per week. No, really.
Basically, you become a time traveller.
Because Lately automatically centralizes all of your multi-channel social media scheduling and bulk publishing, task management, marketing calendar-ing, RSS feed management, analytics, reporting and more – from a single login.
You can even automatically turn longform content into dozens of pre-hashtagged and pre-shortlinked social media posts – a great way to instantly repurpose blogs, press releases, newsletters, white papers and video and audio transcripts. BAM.
Try Lately
Give Lately a spin, save heaps of time and say “smell ya later, spreadsheets.”
It’s free to try and we’d love to welcome you to our spreadsheet-free community of happy marketers who’ve made the switch (and feel younger and smarter).
