Social Media Content Analytics A.I. Software

Get new social media content insights

Inform your social media strategy with content-specific reporting and insights
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Understand how your social media content performs across every channel

Content is Queen and the quality of every social media post matters. That’s why our Lately A.I. Content Writer builds an A.I.-writing model based on your messaging guidelines and what is most engaging for your audience. But there’s more you can do to constantly improve your content. Lately’s social media analytics studies the reach and engagement of every social media post and gives you recommendations to incorporate into your writing guidelines.

Parent-Child Dashboards

Let you see your social media content performance across regions, brands, products and employees in a single dashboard.

Word Cloud Recommendations

Show you which words to incorporate into your social media content to increase engagement and amplification by your audience.

Key social media content analytics software features

Content Reach & Engagement

See impressions and page views for all accounts across all channels AND see which mentions drive the most impressions


Get an at-a-glance view of what’s going on each week and see all the recent activity in one place

Content Insights

See which keywords in your social media posts get the highest impressions and engagement

Campaign Reports

See which social media campaigns are most active and driving the most engagements each week

Parent-Child Dashboards

Get a roll-up view of social media content analysis across regions, brands, products and employees

Word Cloud Recommendations

See the words that generate the greatest engagement with your social media content

Approval Workflows

Review and approve every social media post before you schedule it to be published

Multi-Account Dashboards

See results across multiple accounts within a single dashboard

Data Export

Export any Lately report into Excel for further analysis

I’m able to report so much more CONFIDENTLY – and WOW, our numbers have improved since using Lately.
Veronica VanJura
Director of Marketing, DCU Center

The Lately social media content analytics solution is designed for companies of every size

Our A.I. constantly learns from your past social media posts and builds a writing model based on what is most engaging for your audience.

Make it easy to manage, publish and analyze all of your social media content across multiple products, brands, regions, franchises, and users all from one centralized place.

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Whether you’re just starting to scale your social media marketing program or you’re ready to extend it across executives and sales teams, we have an edition right-sized for your needs.

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Overall Lately is a homerun. I love that I can create and schedule all my content in about 20 minutes per week."
Michael Oberther
Director of Business Development, Supporting Strategies

Customers See Real Results From The Free Social Media Content Created And Managed With Lately

No – that’s not a typo
More clicks = mo’ better
And higher quality leads when actively used by marketing and sales

Ready To Run Social Media Marketing Like A Pro?