Scaling your social media marketing and social selling programs across multiple products, multiple brands, multiple regions, and in multiple languages is hard. At a brand level, you need to ensure every social media message is high quality and follows your branding guidelines. Your teams need to be able to create great social copy and assets every day, week after week, consistently. You need to give the right individuals publishing autonomy, while also ensuring social media content goes through the right approval process. And you need to make your organic social media marketing as effective as possible to offset your spend on paid social media advertising. When you start to multiply this challenge challenge across multiple sub-brands, and across different markets and locales, the complexity soars.
Like many brands, you’ve tried outsourcing to agencies, only to find yourself and your team’s time sucked away by endless planning sessions, review cycles and back and forth emails trying to get the quality and consistency right, only to still be disappointed by low performance.
This is the problem we set out to solve with Lately A.I. for large enterprise brands.
Lately is an all-in-one solution that unlocks your company’s existing longform content and turns it in to social media gold. Our enterprise social media content management software gives global companies everything you need to generate high-quality social media content and scale your social media marketing and social selling programs.
Automatically turns any written content, audio files or videos into hundreds of social media posts ready for you to review and publish.
All the social media reports you expect to see so you can analyze the performance of your social media content across each channel.
Shows you which words to incorporate into your social media content to increase engagement and amplification by your audience.
Lets someone in marketing or sales publish social media content on behalf of your executives and sales teams.
Lets you see your social media content performance across regions, brands, products and employees in a single dashboard.
Once your social media posts are reviewed and approved Lately makes it easy to schedule and publish across all your social media channels.
See which keywords in your social media posts get the highest impressions and engagement
Lets you specify who must review each social media post prior to it being scheduled for publishing.
Our A.I. constantly learns from your past social media posts and builds an A.I. writing model based on what is most engaging for your audience.
Syndication is easy with our Social Selling solution. Simply add employees as users, let them choose from pre-approved social media content, and publish it across their channels in just a few clicks.
Automatically pulls together everything you need for each social media post including the copy, image, tracking links and corresponding audio or video clips – saving you a solid 8 – 12 minutes per post.
Great social media programs start with great shortform content that you can blow out across all your channels and get everyone at your company to amplify. Easy to do once, twice, even three times. But hundreds and thousands of times? That’s where our artificial social intelligence gives you a boost by turning any longform content into droves of social media posts to scale your social media programs.
