Scaling your social media marketing programs across schools, university departments and campuses is hard. You need to ensure every social media message is high quality and follows your school’s branding guidelines. You need to give the right individuals publishing autonomy, while also ensuring the social media content goes through the right approval process. And you need to make your process as efficient and effective as possible for your lean teams managing multiple programs at once.
But writing and preparing the content for every social media post is time consuming. Someone has to read each new published paper or article, listen to each podcast interview, and watch each video to extract the content that would translate well for social media. And then you have to create the corresponding graphics and video clips for each post. It’s a LOT of work.
That’s why we built Lately A.I.
Automatically turns any written content, audio files or videos into hundreds of social media posts ready for you to review and publish.
Our A.I. constantly learns from your past social media posts and builds an A.I. writing model based on what is most engaging for your audience.
See which keywords in your social media posts get the highest impressions and engagement
Automatically pulls together everything you need for each social media post including the copy, image, tracking links and corresponding audio or video clips – saving you a solid 8 - 12 minutes per post.
Once your social media posts are reviewed and approved Lately makes it easy to schedule and publish across all your social media channels.
Lets you specify who must review each social media post prior to it being scheduled for publishing.
Syndication is easy with our Social Selling solution.Simply add employees as users, let them choose from pre-approved social media content, and publish it across their channels in just a few clicks.
Lets someone in marketing or sales publish social media content on behalf of your executives and sales teams.
All the social media reports you expect to see so you can analyze the performance of your social media content across each channel.
Lets you see your social media content performance across regions, brands, products and employees in a single dashboard.
Shows you which words to incorporate into your social media content to increase engagement and amplification by your audience.
Great social media programs start with great shortform content that you can blow out across all your channels and get everyone at your company to amplify. Easy to do once, twice, even three times. But hundreds and thousands of times? That’s where our artificial social intelligence gives you a boost by turning any longform content into droves of social media posts to scale your social media programs.
