Scale Social Media Across Schools, Departments and Campuses.

Turn Any Longform Content Into Social Media Content.

Scaling your social media marketing programs across schools, university departments and campuses is hard. You need to ensure every social media message is high quality and follows your school’s branding guidelines. You need to give the right individuals publishing autonomy, while also ensuring the social media content goes through the right approval process. And you need to make your process as efficient and effective as possible for your lean teams managing multiple programs at once.

But writing and preparing the content for every social media post is time consuming. Someone has to read each new published paper or article, listen to each podcast interview, and watch each video to extract the content that would translate well for social media. And then you have to create the corresponding graphics and video clips for each post. It’s a LOT of work. Not only that, you have to publish posts repeatedly to achieve the reach you want due to social network algorithms.

That’s why we built Lately A.I.

Lately is a social media content platform that unlocks your school’s existing longform content and turns it into social media gold. Our platform gives you everything you need to generate high-quality social media content and scale your social media marketing across schools, campuses and departments.   Lately A.I. makes it easy to turn your news articles, podcasts, videos and educational programs into social media-ready content you can share across your social channels. Our easy-to-use Social Marketing Content Platform makes it easy to scale short-form news content, reach diverse student audiences, and measure your engagement rate. Our platform helps educational organizations to build a sustainable, high impact presence that engages your audiences with engaging social media content.

Lately uses AI and Neuroscience to learn what content your audiences love and crave, and helps you build a community of engaged fans and advocates that will share and amplify your content for you, amplifying your reach and building community. Our social media content platform gives educational institutions  of any size everything they need to generate high-quality social media content and scale your social media marketing and advocacy programs while continuously optimizing and improving over time to continue to grow your social media program performance. Lately can publish your content directly, or work with your favorite Social Media Management tool to deliver your content consistently and effectively. 

A.I. Content Generators

Automatically turns any written content, audio files or videos into hundreds of social media posts ready for you to review and publish.

Content and Channel Analytics

All the social media reports you expect to see so you can analyze the performance of your social media content across each channel.

Word Cloud Recommendations

Shows you which words to incorporate into your social media content to increase engagement and amplification by your audience.

On-Behalf-Of Publishing

Lets someone in marketing or sales publish social media content on behalf of your executives and sales teams.

Parent-Child Dashboards

Lets you see your social media content performance across regions, brands, products and employees in a single dashboard.

Scheduling and Publishing

Once your social media posts are reviewed and approved Lately makes it easy to schedule and publish across all your social media channels.

Pre-tests Social Media Posts

See which keywords in your social media posts get the highest impressions and engagement

Advanced Controls

Lets you specify who must review each social media post prior to it being scheduled for publishing.

A.I.-writing Model

Our A.I. constantly learns from your past social media posts and builds an A.I. writing model based on what is most engaging for your audience.

Content Syndication

Syndication is easy with our Social Selling solution. Simply add employees as users, let them choose from pre-approved social media content, and publish it across their channels in just a few clicks.

Social Media Post Preparation

Automatically pulls together everything you need for each social media post including the copy, image, tracking links and corresponding audio or video clips – saving you a solid 8 – 12 minutes per post.

“We used Lately to promote our story on opioids in Boone County. It was the most watched video on all of NBC news websites for the month, garnering 6 times the average views and putting it in the top 1% of all NBC news videos viewed of the year, with 300,000 views on Facebook alone.”
Kate Snow
Journalist, NBC

The Lately Social A.I. Content Platform

Great social media programs start with great shortform content that you can blow out across all your channels and get everyone at your company to amplify. Easy to do once, twice, even three times. But hundreds and thousands of times? That’s where our artificial social intelligence gives you a boost by turning any longform content into droves of social media posts to scale your social media programs.

See for yourself how Lately.AI works for education orgs.

99% of Posts on Social Get ZERO Engagement. Don’t let that be you.