EDUCATION

Scale Social Media Across Schools, Departments and Campuses

Turn Any Longform Content Into Social Media Content

Scaling your social media marketing programs across schools, university departments and campuses is hard. You need to ensure every social media message is high quality and follows your school’s branding guidelines. You need to give the right individuals publishing autonomy, while also ensuring the social media content goes through the right approval process. And you need to make your process as efficient and effective as possible for your lean teams managing multiple programs at once.

But writing and preparing the content for every social media post is time consuming. Someone has to read each new published paper or article, listen to each podcast interview, and watch each video to extract the content that would translate well for social media. And then you have to create the corresponding graphics and video clips for each post. It’s a LOT of work.

That’s why we built Lately A.I.

Lately is an all-in-one solution that unlocks your school’s existing longform content and turns it in to social media gold. Our social media content platform gives you everything you need to generate high-quality social media content and scale your social media marketing across schools, campuses and departments.

A.I. Content Generators

Automatically turns any written content, audio files or videos into hundreds of social media posts ready for you to review and publish.

A.I.-writing Model

Our A.I. constantly learns from your past social media posts and builds an A.I. writing model based on what is most engaging for your audience.

Pre-tests Social Media Posts

See which keywords in your social media posts get the highest impressions and engagement

Social Media Post Preparation

Automatically pulls together everything you need for each social media post including the copy, image, tracking links and corresponding audio or video clips – saving you a solid 8 - 12 minutes per post.

Scheduling and Publishing

Once your social media posts are reviewed and approved Lately makes it easy to schedule and publish across all your social media channels.

Advanced Controls

Lets you specify who must review each social media post prior to it being scheduled for publishing.

Content Syndication

Syndication is easy with our Social Selling solution.Simply add employees as users, let them choose from pre-approved social media content, and publish it across their channels in just a few clicks.

On-Behalf-Of Publishing

Lets someone in marketing or sales publish social media content on behalf of your executives and sales teams.

Content and Channel Analytics

All the social media reports you expect to see so you can analyze the performance of your social media content across each channel.

Parent-Child Dashboards

Lets you see your social media content performance across regions, brands, products and employees in a single dashboard.

Word Cloud Recommendations

Shows you which words to incorporate into your social media content to increase engagement and amplification by your audience.

“We used Lately to promote our story on opioids in Boone County. It was the most watched video on all of NBC news websites for the month, garnering 6 times the average views and putting it in the top 1% of all NBC news videos viewed of the year, with 300,000 views on Facebook alone.”
Kate Snow
Journalist, NBC

The Lately Social A.I. Content Platform

Great social media programs start with great shortform content that you can blow out across all your channels and get everyone at your company to amplify. Easy to do once, twice, even three times. But hundreds and thousands of times? That’s where our artificial social intelligence gives you a boost by turning any longform content into droves of social media posts to scale your social media programs.

Ready to Run Social Media Marketing Like a Pro?