News & Public Information Agencies

Spread Your News Across Social Media Efficiently

Turn Any Longform News Into Social Content Instantly

You are in the news industry. Whether you are part of a newspaper, a news program, or a public information office, you need to get the news out to the public for it to do any good.  Your reporters and teams are already using Twitter, but each post is a one-off and each post takes time. And getting the word out these days requires posting more than once. But who has the time to write more social media posts and get them out across each social media channel?

You should let your reporters, editors, publishers and spokespeople stay focused on researching, analyzing and communicating the important issues of the day.  And then let an artificial social intelligence engine turn any longform content into droves of social media posts that can be scheduled en mass to go out across all your channels over the next few days.

That’s exactly why news organizations use Lately A.I.

Lately A.I. makes it easy to turn your news articles and news programs into social media-ready content you can share across your social channels. Our easy-to-use social media marketing applications make it easy to scale short-form news content, reach new audiences, and measure your engagement rate.

A.I. Content Generators

Automatically turns any written content, audio files or videos into hundreds of social media posts ready for you to review and publish.

A.I.-writing Model

Our A.I. constantly learns from your past social media posts and builds an A.I. writing model based on what is most engaging for your audience.

Pre-tests Social Media Posts

See which keywords in your social media posts get the highest impressions and engagement

Social Media Post Preparation

Automatically pulls together everything you need for each social media post including the copy, image, tracking links and corresponding audio or video clips – saving you a solid 8 - 12 minutes per post.

Scheduling and Publishing

Once your social media posts are reviewed and approved Lately makes it easy to schedule and publish across all your social media channels.

Advanced Controls

Lets you specify who must review each social media post prior to it being scheduled for publishing.

Content Syndication

Syndication is easy with our Social Selling solution.Simply add employees as users, let them choose from pre-approved social media content, and publish it across their channels in just a few clicks.

On-Behalf-Of Publishing

Lets someone in marketing or sales publish social media content on behalf of your executives and sales teams.

Content and Channel Analytics

All the social media reports you expect to see so you can analyze the performance of your social media content across each channel.

Parent-Child Dashboards

Lets you see your social media content performance across regions, brands, products and employees in a single dashboard.

Word Cloud Recommendations

Shows you which words to incorporate into your social media content to increase engagement and amplification by your audience.

“We used Lately to promote our story on opioids in Boone County. It was the most watched video on all of NBC news websites for the month, garnering 6 times the average views and putting it in the top 1% of all NBC news videos viewed of the year, with 300,000 views on Facebook alone.”
Kate Snow
Journalist, NBC

The Lately Social A.I. Content Platform

Great social media programs start with great shortform content that you can blow out across all your channels and get everyone at your company to amplify. Easy to do once, twice, even three times. But hundreds and thousands of times? That’s where our artificial social intelligence gives you a boost by turning any longform content into droves of social media posts to scale your social media programs.

Ready To Run Social Media Marketing Like A Pro?