You are already in the business of content. Whether you develop, produce or stream shows for television, radio, streaming networks or theaters, you are in the business of sharing content that informs and entertains people.
But content needs an audience. And social marketing is one of the best ways to find, reach and attract new audiences for your content. While you might be doing some pay-to-play with social media advertising to buy your way into new audiences, you should also be letting all your existing content speak for itself, and let it work for you on social media. You could make a bigger impact with “free” social media marketing by simply breaking out your popular content into hundreds and thousands of bite-size pieces that give people on social media a little taste of your content. After all, social advertising is only getting more expensive, and when done right, organic social media can be even more effective in reaching your audiences that paid social.
That is exactly why media and entertainment companies all over the world are moving to Lately A.I.
Lately is a Social Marketing Content Platform that is built to help media and entertainment companies unlock the hidden gold in their long form content (videos, podcasts, articles, etc) and supercharge their social media programs. Our platform helps media and entertainment brands to build a sustainable, high impact presence that engages your audiences with engaging social media content. Lately uses AI and Neuroscience to learn what content your audiences love and crave, and helps you build a community of dedicated fans that will share and amply your content for you, amplifying your reach far beyond what paid social can do for you.
Our social media content platform gives media and entertainment companies everything they need to generate high-quality social media content and scale your social media marketing and advocacy programs while continuously optimizing and improving over time to continue to grow your social media program performance. Lately can publish your content directly, or work with your favorite Social Media Management tool to deliver your content consistently and effectively.
Automatically turns any written content, audio files or videos into hundreds of social media posts ready for you to review and publish.
All the social media reports you expect to see so you can analyze the performance of your social media content across each channel.
Shows you which words to incorporate into your social media content to increase engagement and amplification by your audience.
Lets someone in marketing or sales publish social media content on behalf of your executives and sales teams.
Lets you see your social media content performance across regions, brands, products and employees in a single dashboard.
Once your social media posts are reviewed and approved Lately makes it easy to schedule and publish across all your social media channels.
See which keywords in your social media posts get the highest impressions and engagement
Lets you specify who must review each social media post prior to it being scheduled for publishing.
Our A.I. constantly learns from your past social media posts and builds an A.I. writing model based on what is most engaging for your audience.
Syndication is easy with our Social Selling solution. Simply add employees as users, let them choose from pre-approved social media content, and publish it across their channels in just a few clicks.
Automatically pulls together everything you need for each social media post including the copy, image, tracking links and corresponding audio or video clips – saving you a solid 8 – 12 minutes per post.
Great social media programs start with great shortform content that you can blow out across all your channels and get everyone at your company to amplify. Easy to do once, twice, even three times. But hundreds and thousands of times? That’s where our artificial social intelligence gives you a boost by turning any longform content into droves of social media posts to scale your social media programs.
