Whether you run social marketing for a fashion, beauty, electronics or online service – reaching and engaging new customers on social media can be more than a full-time job. Quality matters with every social media post. Consumers demand more from their brands today, and that includes feeling connected to their brands and having a sense of community. When done right, social media builds community and brand advocacy from your consumers, but it requires high-touch engagement, and writing, testing and reviewing a steady stream of short form content which is time consuming and challenging to produce. While paid advertising can be a great way to reach new customers, social media advertising gets expensive quickly.
That’s why consumer brands and direct-to-consumer companies use Lately A.I. to scale their organic social marketing programs across brands, regions and products.
Lately A.I. makes it easy to market your brands and products across social media channels, without spending more on paid social media advertising. Our Social Marketing Content Platform makes it easy to create high-quality social media posts at scale, engage your audiences with pre-tested content, and measure your engagement rate as you go. Lately helps consumer brands and direct-to-consumer companies unlock the hidden gold in their long form content (videos, podcasts, articles, etc) and supercharge their social media programs. Our platform helps brands to build a sustainable, high impact presence that engages your audiences with engaging social media content.
Lately uses AI and Neuroscience to learn what content your audiences love and crave, and helps you build a community of dedicated fans that will share and amply your content for you, amplifying your reach far beyond what paid social can do for you. Our social media content platform gives consumer brands and direct-to-consumer companies everything they need to generate high-quality social media content and scale your social media marketing and advocacy programs while continuously optimizing and improving over time to continue to grow your social media program performance. Lately can publish your content directly, or work with your favorite Social Media Management tool to deliver your content consistently and effectively.
Automatically turns any written content, audio files or videos into hundreds of social media posts ready for you to review and publish.
All the social media reports you expect to see so you can analyze the performance of your social media content across each channel.
Shows you which words to incorporate into your social media content to increase engagement and amplification by your audience.
Lets someone in marketing or sales publish social media content on behalf of your executives and sales teams.
Lets you see your social media content performance across regions, brands, products and employees in a single dashboard.
Once your social media posts are reviewed and approved Lately makes it easy to schedule and publish across all your social media channels.
See which keywords in your social media posts get the highest impressions and engagement
Lets you specify who must review each social media post prior to it being scheduled for publishing.
Our A.I. constantly learns from your past social media posts and builds an A.I. writing model based on what is most engaging for your audience.
Syndication is easy with our Social Selling solution. Simply add employees as users, let them choose from pre-approved social media content, and publish it across their channels in just a few clicks.
Automatically pulls together everything you need for each social media post including the copy, image, tracking links and corresponding audio or video clips – saving you a solid 8 – 12 minutes per post.
Great social media programs start with great shortform content that you can blow out across all your channels and get everyone at your company to amplify. Easy to do once, twice, even three times. But hundreds and thousands of times? That’s where our artificial social intelligence gives you a boost by turning any longform content into droves of social media posts to scale your social media programs.
