Consumer Brands & B2C Products

Share Your Brand Experience and Reach New Customers.

Scale Social Media Content, Increase Engagement and build Community.

Whether you run social marketing for a fashion, beauty, electronics or online service – reaching and engaging new customers on social media can be more than a full-time job. Quality matters with every social media post. Consumers demand more from their brands today, and that includes feeling connected to their brands and having a sense of community. When done right, social media builds community and brand advocacy from your consumers, but it requires high-touch engagement, and writing, testing and reviewing a steady stream of short form content which is time consuming and challenging to produce. While paid advertising can be a great way to reach new customers, social media advertising gets expensive quickly.

That’s why consumer brands and direct-to-consumer companies use Lately A.I. to scale their organic social marketing programs across brands, regions and products.

Lately A.I. makes it easy to market your brands and products across social media channels, without spending more on paid social media advertising. Our Social Marketing Content Platform makes it easy to create high-quality social media posts at scale, engage your audiences with pre-tested content, and measure your engagement rate as you go. Lately helps consumer brands and direct-to-consumer companies unlock the hidden gold in their long form content (videos, podcasts, articles, etc) and supercharge their social media programs. Our platform helps brands to build a sustainable, high impact presence that engages your audiences with engaging social media content.

Lately uses AI and Neuroscience to learn what content your audiences love and crave, and helps you build a community of dedicated fans that will share and amply your content for you, amplifying your reach far beyond what paid social can do for you. Our social media content platform gives consumer brands and direct-to-consumer companies everything they need to generate high-quality social media content and scale your social media marketing and advocacy programs while continuously optimizing and improving over time to continue to grow your social media program performance. Lately can publish your content directly, or work with your favorite Social Media Management tool to deliver your content consistently and effectively.

A.I. Content Generators

Automatically turns any written content, audio files or videos into hundreds of social media posts ready for you to review and publish.

Content and Channel Analytics

All the social media reports you expect to see so you can analyze the performance of your social media content across each channel.

Word Cloud Recommendations

Shows you which words to incorporate into your social media content to increase engagement and amplification by your audience.

On-Behalf-Of Publishing

Lets someone in marketing or sales publish social media content on behalf of your executives and sales teams.

Parent-Child Dashboards

Lets you see your social media content performance across regions, brands, products and employees in a single dashboard.

Scheduling and Publishing

Once your social media posts are reviewed and approved Lately makes it easy to schedule and publish across all your social media channels.

Pre-tests Social Media Posts

See which keywords in your social media posts get the highest impressions and engagement

Advanced Controls

Lets you specify who must review each social media post prior to it being scheduled for publishing.

A.I.-writing Model

Our A.I. constantly learns from your past social media posts and builds an A.I. writing model based on what is most engaging for your audience.

Content Syndication

Syndication is easy with our Social Selling solution. Simply add employees as users, let them choose from pre-approved social media content, and publish it across their channels in just a few clicks.

Social Media Post Preparation

Automatically pulls together everything you need for each social media post including the copy, image, tracking links and corresponding audio or video clips – saving you a solid 8 – 12 minutes per post.

“With Lately’s A.I., I’ve streamlined my social media content creation process to efficiently repurpose long-form content into microcontent across Twitter, Instagram, Facebook, and LinkedIn. It even transcribes audio and video content for use in ways I never had before!”
John Barker
John Barker Fitness

The Lately Social A.I. Content Platform

Great social media programs start with great shortform content that you can blow out across all your channels and get everyone at your company to amplify. Easy to do once, twice, even three times. But hundreds and thousands of times? That’s where our artificial social intelligence gives you a boost by turning any longform content into droves of social media posts to scale your social media programs.

See for yourself how Lately.AI works for consumer brands.

99% of Posts on Social Get ZERO Engagement. Don’t let that be you.