Scale Social Media Content Publishing Across Agents, Advisers and Brokers.

Generate Compliant Short-Form Content for Social Media

Whether you work for an investment firm, mortgage company or bank, there are limits to what you can say on social media. This makes it hard to let agents, advisers and brokers manage their own social media presence without running afoul of FINRA issues.

But what if you could generate and approve compliant content up front and then publish it in a controlled way through each person’s social media channels what was in their own authentic voice? This would allow you to scale your social media presence and engage more clients and prospects online while staying in compliance.

This is exactly what Lately A.I. does for financial services firms. Lately’s A.I. Content Writer turns your existing long-form articles and marketing collateral into short-form content for social media posts that can be tuned for various brand voices, regional markets or even employees and affiliates.

Lately is a Social Marketing Content platform that is built to help financial services companies unlock the hidden gold in their long form (compliant) content and supercharge their social media programs in a safe and compliant way. Our platform helps financial services firms build a sustainable, professional presence that engages your clients with high-quality social media content. Lately uses AI and Neuroscience to learn what content your audiences love and crave, and helps you build trust and credibility with your clients and prospects.

Our social media content platform gives financial services companies everything they need to generate high-quality, compliant social media content and scale your social media marketing and social selling programs while continuously optimizing and improving over time to continue to grow your social media program performance. Lately can publish your content directly, or work with your favorite Social Media Management tool to deliver your content consistently and effectively.

A.I. Content Generators

Automatically turns any written content, audio files or videos into hundreds of social media posts ready for you to review and publish.

Content and Channel Analytics

All the social media reports you expect to see so you can analyze the performance of your social media content across each channel.

Word Cloud Recommendations

Shows you which words to incorporate into your social media content to increase engagement and amplification by your audience.

On-Behalf-Of Publishing

Lets someone in marketing or sales publish social media content on behalf of your executives and sales teams.

Parent-Child Dashboards

Lets you see your social media content performance across regions, brands, products and employees in a single dashboard.

Scheduling and Publishing

Once your social media posts are reviewed and approved Lately makes it easy to schedule and publish across all your social media channels.

Pre-tests Social Media Posts

See which keywords in your social media posts get the highest impressions and engagement

Advanced Controls

Lets you specify who must review each social media post prior to it being scheduled for publishing.

A.I.-writing Model

Our A.I. constantly learns from your past social media posts and builds an A.I. writing model based on what is most engaging for your audience.

Content Syndication

Syndication is easy with our Social Selling solution. Simply add employees as users, let them choose from pre-approved social media content, and publish it across their channels in just a few clicks.

Social Media Post Preparation

Automatically pulls together everything you need for each social media post including the copy, image, tracking links and corresponding audio or video clips – saving you a solid 8 – 12 minutes per post.

“Millions of people share links to articles that make people click to read the content. Lately’s A.I. autogenerator turns articles into bite-sized pieces to instantly spark thinking by busy people – a MICROLEARNING ENGINE!”
Antoinette Cassavaugh
Mortgage Loan Originator

The Lately Social A.I. Content Platform

Great social media programs start with great shortform content that you can blow out across all your channels and get everyone at your company to amplify. Easy to do once, twice, even three times. But hundreds and thousands of times? That’s where our artificial social intelligence gives you a boost by turning any longform content into droves of social media posts to scale your social media programs.

See for yourself how Lately.AI works for for financial service organizations.

99% of Posts on Social Get ZERO Engagement. Don’t let that be you.

Overall Lately is a homerun. I love that I can create and schedule all my content in about 20 minutes per week.”
Michael Oberther
Director of Business Development, Supporting Strategies