Whether you work for a startup or a publicly traded tech company, social media is one of your most important channels to drive demand. Organic social media is a proven way to effectively drive awareness and inbound demand when done correctly. The challenge that technology brands face is being able to generate high quality, compelling content that speaks with authenticity and truly engages your audience constantly. That is challenging to do day after day and can often lead to burnout in social media teams. Technology brands often struggle to create enough high quality content that performs well across social channels, and keep pace with the ever changing landscape of social media algorithms.
Lately was created to help technology brands overcome these challenges.
Lately is an Social Marketing Content platform that is built to help technology brands unlock the hidden gold in their long form content and supercharge their social media programs. Lately uses AI and Neuroscience to learn what content your audiences love and crave, and helps you build a community of dedicated fans that advocate for you. Our social media content platform gives technology companies everything they need to
generate high-quality social media content and scale your social media marketing and social selling programs while continuously optimizing and improving over time to continue to grow your social media program performance. Lately can publish your content directly, or work with your favorite Social Media Management tool to deliver your content consistently and effectively.
Automatically turns any written content, audio files or videos into hundreds of social media posts ready for you to review and publish.
All the social media reports you expect to see so you can analyze the performance of your social media content across each channel.
Shows you which words to incorporate into your social media content to increase engagement and amplification by your audience.
Lets someone in marketing or sales publish social media content on behalf of your executives and sales teams.
Lets you see your social media content performance across regions, brands, products and employees in a single dashboard.
Once your social media posts are reviewed and approved Lately makes it easy to schedule and publish across all your social media channels.
See which keywords in your social media posts get the highest impressions and engagement
Lets you specify who must review each social media post prior to it being scheduled for publishing.
Our A.I. constantly learns from your past social media posts and builds an A.I. writing model based on what is most engaging for your audience.
Syndication is easy with our Social Selling solution. Simply add employees as users, let them choose from pre-approved social media content, and publish it across their channels in just a few clicks.
Automatically pulls together everything you need for each social media post including the copy, image, tracking links and corresponding audio or video clips – saving you a solid 8 – 12 minutes per post.
Great social media programs start with great shortform content that you can blow out across all your channels and get everyone at your company to amplify. Easy to do once, twice, even three times. But hundreds and thousands of times? That’s where our artificial social intelligence gives you a boost by turning any longform content into droves of social media posts to scale your social media programs.
