Pricing & Plans

Ready to amplify your brand’s voice? Lately is the world's first platform to harness the power of Neuroscience-Driven AI™ for social content optimization (SCO). Choose the plan that will elevate your engagement, expand your reach, and save you time.
Save 20% with annual billing



billed annually

5 Social channels
1 user seat
$10 per additional user seat/mo.

Ideal for small businesses, consultants, and agencies starting their social media journey.

Turn text, audio & video into social posts
AI-recommended hashtags
Individual post scheduling



billed annually

25 social channels
5 user seats
$6 per additional user seat/mo.

Designed for businesses ready to scale with more robust tools and analytics.

Everything in Professional
Campaign comparison and performance tracking
Advanced video generation
Enhanced AI training and education services
AI-powered employee advocacy and social selling



Unlimited Social Channels
Unlimited User Seats

Our most advanced AI for large businesses and agencies requiring full-scale solutions.

Everything in Growth
VIP AI training and educaton services
Dedicated Customer Success Manager
Custom solutions and integrations
Supporting the world’s best enterprises
Key Features Breakdown
Social Post Generator
Social Post Generator
Generate from prompt
Generate from articles related to your industry
Generate from RSS feeds
Channel-targeted results (Facebook Business, Instagram Business, LinkedIn Personal, LinkedIn Business, X)
Add intro & outro videos and images to video clips
Video & audio clip captioning
Video & audio transcript editing
Advanced video generation
AI-recommended hashtags
AI-recommended rewrites (multiple voices)
AI-optimized brand voice learning
AI "boosting" via back catalog voice learning
AI-powered topic recommendations
AI-optimized top time and day analysis
Campaign comparison and performance tracking
UTM-code tracking
Social post component analysis (text, link, attachment)
Organic influencer performance comparison
Channel performance comparison
Author performance comparison
Competitor keyword analysis
Scheduling & Publishing
AI-optimized scheduling and calendars
AI-powered employee advocacy and social selling tools
Automatic drip-feed scheduler with recommended cadence
Multi-channel governance
Approval workflows
Publish with Lately, Hootsuite, Sprinklr, or HubSpot
Brand/employee voice learning
Team/client controls
Multiple account governance
Single sign-on
1 user
3 users
5 users
Connected social accounts
Sources "Generated From" Library
Media Library
Key Messaging Library
Customer Care
Customer Care
Chat-only / 48-hour response
Chat-only / 24-hour response
Chat-only / 12-hour response
VIP AI training and education services
Dedicated Customer Success Manager

Powered by AI Loved by humans.

“Lately’s ability to learn and contextually identify key moments for social media is crucial for anyone who wants to scale their content output.”
May Niu
International Media Strategist,


What kind of longform content does Lately's AI generate from? 

Run any kind of longform content through Lately's AI and we'll slice it up into dozens of high-performing social posts. Lately's AI will also create social posts on its own, based on the longform content you feed it, using a writing model it creates uniquely for your voice or brand. Everything it creates is tailored uniquely for your voice or brand and designed specifically to engage your target audience.

  • Works with any longform text, audio and video...
  • Works with earned, owned or found media…
  • Works with podcasts, webinars, blogs and more!

Does Lately’s AI generate social posts from video and audio?

Yes! Lately's AI generates social posts from text, video and audio. 

  • From text, we’ll generate dozens of social posts. 
  • From audio, we’ll generate a transcript and dozens of social posts with matching audiograms. 
  • From video, we’ll generate a transcript, and dozens of posts with matching video clips.

Does Lately create social posts on its own?

Yes! In addition to slicing up text, video and audio into dozens of social posts that contain the highest possible performing quotes – including matching video or audio clips – Lately also creates social posts on its own, based on whatever longform content you feed it. Everything it creates is tailored uniquely for your voice or brand and designed specifically to engage your target audience. Just look for the “Lately AI Original” badge!

Can I publish directly from Lately?

Yes! You can schedule and publish directly from any Startly plan to either Twitter, Facebook, Instagram or LinkedIn. You can schedule and publish to all four of those platforms through our Litely or Professionally plans. Additional scheduling and publishing to YouTube is available only on our Enterprisely plan.

What publishing platforms does Lately integrate with?

Lately integrates with Hootsuite, Hootsuite Amplify and HubSpot Marketing Hub, making it easy to publish our AI-generated content right from those platforms. More integration partners coming soon! If you have questions about how to connect your Lately account with your Hootsuite, Hootsuite Amplify or HubSpot Marketing Hub account, just ask!

What if I have a publishing platform that Lately doesn't yet integrate with?

First, complain to that company that they should integrate with us ASAP! In the meantime, download your AI-generated results into a CSV spreadsheet and upload to wherever you wish.

Are there additional integrations?

You betcha. In addition to Hootsuite, Hootsuite Amplify and HubSpot Marketing Hub, Lately also integrates with UpContent, Grammarly and Bitly.

Does Lately include employee advocacy tools?

It sure does. You can syndicate Lately's AI-generated content to unlimited employee or brand accounts via our Enterprisely plan. Want a demo? Just ask!

Is there nonprofit pricing available?

Yeppers, but only for annual contract deals. Request a call with a Lately AI advocate to learn more.

How does the AI work?

Aha. The most fun question. Read all about it here.

Ready to add that AI zing that’ll make your social posts zoom?