LATELY INTEGRATIONS

Generate AI-Powered Social Content with Lately… without ever having to leave Hootsuite

The doubly diabolical way to scale your social media marketing strategy.
TRY FOR FREE

Better, Together. Like, Hella Better.

What happens when Lately's AI content creation engine partners with the leading social media dashboard on the planet?

(Queue galactic star explosion!)

Stellar content, out-of-this-world social media engagement rates and a WHOLE lot of automation.

Read on to see how Lately’s AI Content Writer generates dozens of pre-tested social posts for Hootsuite.

Better, Together. Like, Hella Better.

What happens when Lately's AI content creation engine partners with the leading social media dashboard on the planet?

(Queue galactic star explosion!)

Stellar content, out-of-this-world social media engagement rates and a WHOLE lot of automation.

Read on to see how Lately’s AI Content Writer generates dozens of pre-tested social posts for Hootsuite.

STEP 1

Building the Writing Model

First, Lately’s AI studies what words and phrases best resonate with your target audience by analyzing the analytics of any social account you have connected to Hootsuite or Hootsuite Amplify.

We then build a writing model, based on what we learn – searching for keywords, sentence structure and natural language – and apply this writing model to each piece of longform content that you ingest into the AI brain.

STEP 2

Feeding the AI Brain

Upload a text, audio or video file and in seconds, Lately re-purposes your longform content into dozens or even hundreds of pre-tested miniature social posts which, in the case of video files, include the matching video snippets.

Longform content can be owned, earned or found media, like blogs, webpages, news articles, white papers, newsletters or any kind of text imaginable.

It can also be audio or video like podcasts, workshops, conference panels, keynotes and more.

STEP 3

Review and Approve Content

Each snippet contains the words, ideas and key phrases that our AI knows will get you the highest engagement.

Plus it's easy to review, edit, enhance and manage the approval process for all the content Lately generates.

The more you longform content you ingest, the smarter the AI brain gets. It's also learning from every edit you make!

STEP 4

Send Selected Posts to your Hootsuite Composer

Click the “Send Selected Posts” button to move all your new AI-generated content into your Hootsuite Composer.

Schedule and publish across all of your social channels as usual through Hootsuite!

“We're pushing out a TON of content from our podcast videos with Lately. It's a serious secret weapon :).”
Natasha Miller
Founder and Chief Experience Designer, Entire Productions

AI-generated results that don’t muck around.

Generate Social Content the New Way

Stop guessing what to write. Lately’s AI creates organic social media content that it already knows your audience will love.

Social Selling on Steroids

Generate consistent, engaging content that converts high-quality leads for employees who don’t know a dang thing about copywriting.

Unlock the Power of Longform Content

Automatically atomize any longform video, audio, or text into dozens of pre-tested social media posts designed to magnify engagement.

Game-Changing AI Insights

Learn the key words, phrases and values that make up the messaging your brand’s audience actually wants to watch, hear or read.

AI generator available in:

🇺🇸 English, 🇪🇸 Spanish, 🇮🇹 Italian, 🇵🇹 Portuguese, 🇯🇵 Japanese, 🇩🇪 German, and more – just ask!

Download the Lately App in your Hootsuite account today!