Look, we get it. You’re super busy.
Alongside running your business, you have to manage with the nonstop, blood-pressure-raising notifications from The New York Times, the fifteen minute walk to SoulCycle (which arguably gets you sweating more than the class will) and the fact that everyone you’ve ever met is getting married this summer.
So you reallllllly don’t have the time or money to waste on inefficient marketing.
I bet you’re thinking, “But I have an in-house marketing department! I’m set.” Sorry to tell you, but… While in-house marketing can give you more control, trying to find decent marketing personnel – not to mention the time to train them and the money to pay their salaries – adds up.
Do you know how much a bad hire in marketing can cost you? It’s more than you’re thinking. Up to $50,000! (That’s almost 1,500 SoulCycle classes).
Talk about breaking the bank…. And you need the bank unbroken, because Sheryl and Jeff’s wedding is registered at Barney’s (!).
Even if you have the perfect employee, they could switch jobs or decide to stay in Borneo instead of returning from that dream honeymoon. Now you have to start over again, scouting a worthy candidate, spending a priceless amount of wasted time training them and risking another bad hire.
Do you remember Ted, who did marketing before Lindsey? No, of course you don’t (but you’re invited to his wedding.)
The problem doesn’t lie with in-house marketing alone. With outsourced marketing you’re giving up control of your campaigns and the people running them. Before you know it, you’re spending tons of money on an ineffective campaign run by someone you’ve never met.
Plus, if the campaign isn’t successful, the cost of fixing the screw-up is, well, the cost of hiring a new team for the new campaign. That search could take months, and you already know the costs of that (see above). Not to mention the costs of the contract that the agency had you sign in the first place. Oy.
Ideally you want a marketing program that isn’t expensive, uses cutting-edge technology, lets you keep control, increases productivity, reduces extraneous cost and is organized, easy to use and understand. Ha! Well, keep dreaming because that’s imposs–
Oh wait. It’s not impossible.
Imagine an AI-powered marketing program that allows you to control messaging across infinite accounts, enforcing compliance guidelines and avoiding customer confusion automatically….
Imagine a program that also automatically creates a master library of all the content you publish alongside a master calendar for the ultimate in social scheduling and planning….
Imagine a program that even instantly re-purposes longform content like blogs or website articles into dozens of social posts….
Imagine a program that prevents legacy knowledge loss by automatically creating a master record of all your key content, processes and tools.
Imagine a program that’s less than 20% of the cost of the lowest-priced external software and saves the average marketer 4 to 5 hours a day….
We did. And it’s called Lately.
So bring on the headlines, the Soul Cycle and heck yes, the weddings.
