Lately CEO Kate Bradley Chernis joins digital marketing consultant Eric Schwartzman on the latest episode the B2B Lead Gen Podcast for a discussion about automating social media marketing with artificial intelligence.
Lately uses AI to transform long-form like white papers and blog posts into dozens of smart social shares that optimize audience engagement.
Kate shares the idea behind Lately, which is not to waste something you’ve spent a lot of effort creating. Longer content marketing initiatives like blogs, podcasts, videos, reports, white papers, checklists and other lead magnets take a lot of time and energy to develop, and they’re not always easily shareable in social media.
By loading content into Lately, Kate discusses how the tool transforms it into a collection of shorter posts you can schedule on Twitter, Facebook, Instagram and Linkedin in a couple of clicks.
Lately uses AI and natural language processing to select the most shareable, conversation worthy snippets from your long form content based on what generates conversations with your community and Kate breaks down how Lately scores posts for engagement. Before Lately was out there, this was a manual process, which took a lot of time and resources.
Lately uses past user engagement as a proxy for future performance, and automatically produces posts likely to generate similar responses.
Listen to the entire podcast at the top of this post for the complete interview.
The B2B Lead Gen Podcast is a weekly audio masterclass about how to generate, qualify and convert leads to revenue.
Past guests include former Wired Magazine Editor Christopher Null, growth marketing hacker Neil Patel, head of growth marketing at SEMrush Anna Lebedeva, senior Amazon UX designer Darren Krape, Content Marketing Institute leader Robert Rose and SXSW chief content officer Hugh Forrest.