Brian, a masterful storyteller himself, has devoted his life to bringing people together and helping them be the best they can be. Having worked in 76 countries, having 2 podcasts, and having spoken at some of the largest events, he has been able to help and spread knowledge to a massive amount of people. His company has helped launch digital and influencer strategies with huge brands (Dell, IBM, and Adobe to name a few… have you heard of them?)
Needless to say, he knows what he’s talking about. Now he’s here to spread a little bit of his genius to the Lately Live listeners.
Well, more than you may think. And while most marketing plans don’t read like a Harry Potter novel, they both share one main concept. They bring you on a journey. It takes you from point A to point B.
Brian breaks storytelling into these things: “trust, authenticity, helping solve a problem and ultimately when you bring someone to the end of a story, it’s something that they will remember. No one remembers being marketed to, no one remembers being sold at, but they will remember stories that helped them solve a problem”.
The key to being able to solve a problem is being able to really understand your audience’s point of view. You need to strap yourself into their shoes and try to see the world through their eyes. You have to understand how they came to have that problem and if they themselves even understand the problem.
Once you understand that, you are one step closer to making strong connections by solving problems through storytelling.
Who wrote this? Was it Ghandi? MLK? JK Rowling? NO! It was Brian Fanzo. See I told you this guy was a genius!
As humans, we try to be perfect at all times, while also recognizing that perfection doesn’t exist. This seems rather difficult, doesn’t it?
People don’t want perfection, people want access. They want to see the real you. The strongest bonds can be built simply by showing your audience what goes on behind the scenes. And usually, what goes on behind the scenes is far from perfect.
Simple as that. Talk to Brian once, you’ll leave the conversation with that message in your head. And it’s an amazing message!
Stop dwelling on the “what if’s” and just take the first steps! Quality over quantity, so make one piece of quality content and get it out to your audience.
“Create one piece of great content and find ways to take that content, using great tools, and get it out to your audience where they’re at”
So what are you waiting for?? Get out there and press the damn button!
Brian Fanzo is committed to helping people and businesses grow and change by presenting real life examples and stories. Brian’s gift of storytelling brings people together and helps them reach their full potential. His montra of “Press The Damn Button” encourages people to get out there and start tackling their dreams. You can listen to the full Lately Live episode here: https://bit.ly/3fvM6BT. To learn more about iSocialFanz, go to the website https://www.isocialfanz.com/. And keep an eye out for Brian’s upcoming book, Press The Damn Button.
