Lately Live with David Allilson – How to Actually Build a Personal Brand that Makes Moolah

David Allison’s valuegraphics is seriously legendary. It’s the type of thing everyone should be using at this point, and if you’re not, you are going to be stuck behind your competition who is using it! But for those not fully convinced, let him break it down for you.

Can Values Change?

During “these trying times” (are you tired of hearing that yet?) companies are afraid that people’s values could change wildly, because it feels like every other aspect of the world is changing.

But the reality is, values don’t change. At all. If anything, they’re heightened right now.

“If family has always been an important value to you. It’s not gone away. It hasn’t changed. You haven’t suddenly become really interested in your family, you don’t get to grow new values or discard them just because something’s going on in the outside world”.

This is promising for those who have already adopted using valuegraphics, they don’t have to change anything about how they’re targeting their audiences.  

What is happening, is how people are acting as a result of the values. An example David shares is, if family is really important to you, you’re probably trying to connect and take care of them now more than ever. Texting, Facetiming, Zooming, you name it, you’re probably doing it to stay connected with them.

This is just one of the ways in which valuegraphics is so powerful, while parts of demographics are easily changed (career, age, location, income), people’s core values do not.


Wow what a beautifully vague question! Well the thing is, your brain itself actually prefers using valuegrahics. Does that sound like a hoax? It’s the truth! As a human, your decisions are made based on your core values, RATHER than making decisions because you’re a 25 year old white woman living on the upper east side working in fashion with 13.5k followers on Instagram.

David puts it in business terms: “Prefrontal cortex is the CEO of our brain and actually determines how we’re going to process everything what we’re all going to do bosses the rest of your body and brain around, and it uses values as a way to make those judgment calls, so it’s biology, your brain is using values to figure out what you’re going to do in any situation”.

So how do you get started using this clearly supreme way of marketing? Just start asking your customers questions! Simple questions tell you a lot about their values. Questions like, “What do you care about? What’s on your mind all the time? What’s the last thing you think about before you go to bed? What’s the first thing you think about when you wake up in the morning?”.

Once you do that, you’ll be able to predict how they will react to things and act in the future. Kind of unreal, right?

You’d be ridiculous not to want to hear more. This stuff is GAME CHANGING y’all! It will take your business to a totally different level. Listen to all the other great stuff David has to share with us on his episode of Lately Live:

More About David Allison.

This is David’s second time on Lately Live, making him the first ever two time guest. That proves he’s pretty amazing right? He’s totally changed the world of marketing as we know it. Learn more about him and his amazing self here on his website: Also shop his book here!

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