‍

Meet Edgar, meet Lately. And if I were you, I’d put up those dooks.

Because when it comes to social media management, we’re talking a Cassius-Clay-style upset here; not only are Lately’s features wayyyyyy better for building your business – but dollar for dollar, Lately’s got a whole lot more, erm, uppercut for your buck.

Spoiler alert: Lately is AWESOME.

One Tool Is All You Need

For starters, Lately’s all-in-one Marketing Dashboard means that there’s no need for constant switching between multiple tools. Nighty night, spreadsheet hassle. With Lately, getting a grip on your marketing strategy has never been easier.

Yes, with Meet Edgar, you can schedule and publish social media.

But with Lately, you can also bulk-schedule in seconds, publish across unlimited channels from a single login, manage tasks and have all your content (whether created in Lately or natively) automatically added to a master marketing calendar and master library.

Plus, all your images automatically get added to a master files library and you can see all of your analytics across all of your channels and your website and anywhere else from a single view.

No Need To Repeat

Oh yeah. Lately also lets you automatically generate dozens of original social posts from longform content – all 100% Twitter compliant.

And not just dozens of original social posts. Pre-hashtagged and pre-shortlinked social posts.

Repurpose blogs, press releases, newsletters, white papers and any other evergreen content you can get your fisticuffs on.

No repeats. All original.

Meet Edgar was built on the premise of repeating content. Just sayin’.

When It Comes to Twitter Compliance, Lately’s the Champ

Remember those new rules Twitter laid down in March?

• NO posting to multiple Twitter accounts at the same time
• NO duplicate/repeat tweets

At Lately, we take this seriously (insert serious face) because following all Twitter rules is wiiiiiiicked important. Otherwise your business could find their carefully built and curated Twitter account being slapped with a suspension or even… banned! Dun dun DUNNNN.

But with Lately’s built-in intelligence, you can dodge the spammy one-two punch and always post original content when you’re using our always compliant social scheduler.

Meet Edgar = compliant, meh. Lately = mega compliant!

Meet Edgar, Meet Your Maker

Honestly, it’s an unfair fight. While Meet Edgar is a social media scheduler, Lately is a Marketing Dashboard. That means with Lately, you get a whole lot of tools in one punch:

• Automatic Social Post Generator – Yep, ok, we’ve mentioned it already but it really is the Mike Tyson of features – all business and a little renegade. Use it to instantly repurpose evergreen content into dozens of original social posts.
• Campaign Dossier – Forget endless PDFs or Power Points to describe an outline of your campaign to your boss. One click and Lately instantly rolls up content, tasks, files, a schedule of events, graphics, associated contacts, design elements, files, links and more. BOOM
• Consistency Scanner – Instantly assesses how effective your keywords, namespaces, messaging and design are across your website and social media profiles in a dizzying .6 seconds.
• Key Messaging and Style Guides – Organize all of your brand messaging (i.e hashtags, keywords, taglines and more) and we’ll scan everything you write for consistency.
• Marketing Calendar – Automatically coordinate your marketing activity and instantly reschedule content across any of your connected channels.
• Multi-Channel Publisher – Create, schedule and publish all of your social media content across unlimited channels and accounts from a single login.
• Omni-Analytics and Reporting – See all of your analytics across multiple social media channels and website in a single view and click through real-time data-points to know what caused any spikes.
• Influencer Analyzer – Automatically identify your most valuable social media followers for better targeting.

Meet Edgar: down for the count. Lately: KO.
There’s only one thing left for it. Get in on the win and sign up for a free trial to try Lately today.