One of the most difficult aspects in marketing is being able to assess how a campaign is performing. ‘How’s everything going?’ can become a nightmare question, with a big gulp before an answer.
Any marketing campaign involves a relative treasure trove of metrics, tools and variables. When you’re trying to come up with an answer to describe the progress of a campaign – you’re having to juggle multiple social platforms, SEO, web analytics, email marketing stats etc all the way across your brand. You get the picture.
And that’s before you’ve even started looking at specific time-frames for each variable. The apps, platforms and software packages you’re using morph into a maze of info and different insight.
You need something more holistic – a way of collating data from every facet of your marketing campaign to create some context and stop looking blankly at whoever’s asking ‘how’s everything going?’
For too long, multiple departments have used separate marketing plans and dashboards which make it tough to control overall brand messaging and direction.
Let’s have a look at why it doesn’t have to be this way *bursts into 80s power ballad*
If each department has their own separate dashboard software for their marketing activity – it becomes trickier to cast your eye over any counter-productive tools or problems that are looming across campaigns.
You want your departments to work harmoniously together, in tandem, without getting in each other’s way.
Having Campaign Dossier and Omni-Analytics features in one dashboard program allows you to look across all of the tools and content your departments are using simultaneously. You can take a look at specific data points and easily view them in relation to others.
This means that you can notice trends and issues before they get too advanced.
Ask any business owner and they’ll probably tell you that they wish they had more hours in the day. A single piece of dashboard software means that you can have your data points in one place. You don’t have to flick between several different software packages and waste time getting lost amongst them.
Improve your efficiency, boost your productivity and find the time to concentrate on higher priorities, instead of the manual effort it takes to examine every tool individually. It’s easier to monitor at a glance.
A comprehensive, well-designed dashboard lets you easily and seamlessly switch between platforms, tools and data.
Why pay for 5 pieces of software when you can buy 1 that does it all? It’s a no-brainer and a software package that can manage all of your data, insight and invite your entire marketing team to collaborate for free means that you can be on top of your campaigns with greater perspective.
The cost of subscriptions and software can quickly pile up and it can be tough to keep a handle on what you’re paying for and what’s the most effective package.
A marketing dashboard can create new ways of working too. For example, you can save money by pooling your content and repurposing it with an Automatic Social Post Generator.
A one dashboard approach is more cost-effective, less risky and gives you more budget for your campaigns.
Happy employees are productive employees – just look at this study from the University of Warwick. Engaging your employees and keeping them motivated is about creating roles and responsibilities that they can take ownership of and nurture.
A single piece of marketing dashboard software allows team members to be part of your brand’s vision. The lack of barriers and boundaries between departments means that employees can learn about what everyone else is working on and show their own work too.
Dashboards that allow you to track team member activity mean that you can shower praise and encouragement on employees when things are going right and offer support and advice when there are hiccups.
There can be so many different metrics and tools to keep an eye on that you can easily neglect an app or piece of software. If you have all of your tools in a single dashboard, it means that you’re constantly reminded of all of your marketing efforts.
It becomes more difficult to neglect certain channels and tools because of the ease and functionality of dashboard software, which is positive for your brand long-term.
Having a single piece of dashboard software basically encourages you to always look at the bigger picture and the success of your marketing campaigns. Instead of retrospective opinions about what went wrong or didn’t work out, you’ve got the ability to pool your information together, so you can pivot and change direction if you need to.
Having a dashboard that lets you create Goal Reminders and gives you a Task Manager means that you can coordinate and track progress – helping you to gain perspective.
You’ve probably got a series of different products and services running marketing campaigns at the same time, which can be tricky to co-ordinate. With one piece of software, you can create Multi-Dashboard Access which means that you can create separate Dashboards for different businesses, products, locations, audiences, franchisees, brands or clients.
Then all you need to do is toggle between them in one piece of software, instead of a laborious process that involves logging into different programs, software and apps.
Less stress, more happiness.
