Amerifirst provides affordable home loan financing for thousands of individuals and families each year, especially in rural and underserved communities. With 250 licensed loan officers in branches across Michigan, Florida, Texas, Wisconsin, North Carolina and South Carolina, they needed a way to scale social media support for all their branches, without having the local social media content sound too corporate.
In 2019 Amerifirst selected Lately.ai to create and scale social media programs across their regional branches
Amerifirst’s loan officers are experts at refinancing options, conventional, FHA, VA, USDA Rural Development, and renovation loans. But, like many great sales people, their loan officers were very busy and struggled to find time to nurture their online community. So Amerifirst’s Regional Marketing and Sales Team developed a plan to support each individual loan officer and branch with high-quality social media content to bolster their local credibility and visibility. In 2019 the marketing team selected the Lately Social A.I. Content Platform to create and scale high-quality social media content across all their local branches in an efficient and compliant way.
Before using Lately every branch and loan officer was on their own, and the marketing team struggled to keep up with the growing number of ‘one-off’ post and content requests for the growing community. Now with Lately, Amerifirst easily scales great content development and deployment that is always on brand and compliant. The regional Amerifirst loan officers still post organic, personalized content to their pages, supplemented by a constant stream of social media content that is published on their behalf by the Regional Marketing team.
“Lately is the backbone of our social media strategy. We use Lately to create on brand, compliant content and centrally manage social media on behalf of our local branches.”
Amerifirst’s compliant social media program success with Lately: