CASE STUDY

Revry’s Inspiration Campaign for LGBTQ Community with Lately.ai

Paul Kontonis

Chief Marketing Officer, Revry

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Revry – Boosting Organic Reach and Amplifying Brand Awareness with Lately.ai

Revry is an LGBTQ focused Global Streaming Network with free live channels, on-demand movies, TV shows, music, news and exclusive originals. The vision for the streaming service is to inspire exploration of LGBTQ entertainment while supporting artistic and economic development.

In January of 2021, Revry incorporated Lately into its content media strategy to amplify it's reach and social media output.

By the end of 2020, Revry shifted its marketing approach to focus on a more content-centric strategy. They decided to increase brand awareness by showcasing content creators in the community. In January of 2021, Revry started using Lately to boost it’s content promotion on social media. With the Lately social media A.I. content management platform, Revry could atomize each piece of content created into dozens of social media posts, resulting in a constant stream of daily shares.

Lately’s ability to help run the Revry social campaign was essential in promoting the comedy special “PsyCHO'' by Margaret Cho. The stand-up comedy was run through Lately and generated dozens of edited social posts, resulting in a month’s worth of promotion for the show. Additionally, running the feature helped boost Revry's organic reach and amplify it’s brand message. Revry also bolstered its social media presence with on-brand articles profiling their community of content creators. Running each article through Lately grants them the ability to schedule posts multiple times a day increasing Revry’s active visibility in the entertainment industry.

By running it’s longform articles through Lately’s social media A.I. content management platform, Revry can generate on-brand social media posts focused on their community and content creators. They are then able to schedule posts multiple times a day, thereby increasing their active visibility in the entertainment industry.

“Lately helps us achieve our marketing goals by promoting our community of content creators and consistently highlighting our brand message. – Paul Kontonis” 


Success with Lately

Revry’s brand awareness campaign success with Lately:

  • Targeting a variety of demographics with multiples social posts generated off a single pieces of content
  • Releasing posts with the bulk scheduler at pre-vetted times, in accordance with Revry's content calendar
  • Increasing followers’ social media engagement as a result of Lately’s A.I.-generated keyword recommendations 
  • Saving time and money on social post creation and publication 
  • Automatically breaking down longform video content into short, pre-tested clips for all social media channels 
“Lately helps Revry in its brand mission to elevate authentic LGBTQ voices in the community and within the broader ally community.”
Paul Kontonis
Chief Marketing Officer, Revry
“Lately helps Revry in its brand mission to elevate authentic LGBTQ voices in the community and within the broader ally community.”
Paul Kontonis
Chief Marketing Officer, Revry

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