Supporting Strategies Scales Social Media Across 90 Locations with Lately Social Selling

Erica Mitchell

Director of Marketing, Supporting Strategies


Connected Accounts
35 / 1
Dashboards / Parent Dashboard

Erica & Supporting Strategies

Erica Mitchell is the Director of Marketing at Supporting Strategies, an outsourced bookkeeping and operational support company. Since 2004, Supporting Strategies has provided growing businesses expert guidance designed to optimize all their bookkeeping and back office needs at an affordable price, allowing them to focus on their core business.

With their team of highly skilled professionals averaging 15 years of industry experience, Supporting Strategies customizes their approach to the needs of each client. Day-to-day services include on-demand support ranging from accounts payable, billing and accounts receivable, financial and management reporting, HR and payroll support, and bookkeeping and month-end close.

Supporting Strategies has over 90 locations throughout the United States, each with their own sales team. As Director of Marketing, Erica manages over 179 channels – what would normally be an intimidating job.

Erica decided to start using Lately in order to simplify her workflow, supercharge her productivity and automatically create and enforce compliant messaging at scale – across all 179 channels. At the corporate level, Erica creates and generates content through her “parent” dashboard within Lately. The nationwide locations all have separate “child” dashboards and when they login, they can see the content that the corporate CMO has created for them in their pipelines. They can choose to use the content as is, edit it or not use it at all. They can also create and generate their own content, all with individual logins.

Why Supporting Strategies chose Lately

Lately gives Erica the ability to seamlessly create, publish, track, organize and course-correct social media across unlimited channels and accounts with a single login. By setting up a corporate “Parent Dashboard,” she’s able to link together all the dashboards of her local teams and push recommended content to them. Erica’s “Parent Dashboard” also gives her 100% visibility while keeping the messaging of all 179 channels compliant and consistent. This saves Erica tons of time, which allows her to focus on creating better and more effective content.

With Lately’s “Parent Dashboard,” Erica’s also single-handedly able to:

  • Monitor Marketing Strategies From the Top-Level Down: Eliminate trickle-down lag time, automatically put policies into play and monitor directives with 100% visibility of marketing teams of any size, across numerous locations, all from one place.
  • Enforce Key Messaging, Company-Wide: Instantly coordinate, control and enforce company-wide, multi-channel messaging from a single, central location. Automatically check for mistakes and course-correct across multiple outlets.
  • See Which Division Performs Best: Compare tactics, key performers and analytics across multiple channels and by just a few clicks.
  • Keep Absolutely Everyone on the Same Page: Invite unlimited marketing team members, contractors and consultants to collaborate. Specify roles and permissions, from publishing to approvals to view-only and more.
  • Share Best Practices: The corporate CMO can compare each of the “child” dashboards to see who is excelling at social selling with Lately’s analytics and apply those best practices and share them with all her “children,” so that the individual salespeople can learn from each other.

Erica Mitchell owns one Lately “Parent Dashboard” linked to 35 local dashboards with 179 connected social media channels. After one year as a customer and now a Lately superstar, she’s boosted Supporting Strategies’ web traffic by 2x with organic social content amplified through Lately. Wow!

Lately has helped us make social media approachable for our team. Using the tool has made it easier to post to social channels on a regular basis resulting in increased awareness and allowing our team to stay top of mind with their contacts.”
Erica Mitchell
Director of Marketing, Supporting Strategies

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