In the past few decades, the way customers digest content has made a massive switch – nearly nothing is live, everything is recorded and consumed at will. But most marketers are still woefully operating in the past, with outdated strategies like FOMO and promo leading the pack. At the same time, they are leaving mountains of content untouched, gathering dust – a literal Goldmine that can easily be unlocked – all that's required is a mindset shift that aligns with today's modern customer. This e-book will guide you through what outdated strategies to chuck, what new strategies to adopt, why and a step-by-step outline of how. 12 minute read.