LATELY INTEGRATIONS

Generate A.I.-Powered Social Content in Lately… Publish in HubSpot

The doubly diabolical way to scale your social media marketing strategy.
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Better, Together. Like, Hella Better.

What happens when the Lately social media A.I. content management platform partners with the world’s leading marketing platform for small and medium-sized business?

(Queue galactic star explosion!)

Stellar content, competitive social media engagement rates and a WHOLE lot of automation. 

Read on to see how Lately’s A.I. Content Writer generates dozens of pre-tested social posts for HubSpot.

STEP 1

Building the Writing Model

First, Lately's A.I. studies what words and phrases best resonate with your target audience by analyzing the analytics of any social account you have connected to HubSpot.

We then build a writing model, based on what we learn – searching for keywords, sentence structure and natural language – and apply this writing model to each piece of longform content that you feed the A.I. brain.

STEP 2

Feeding the A.I. Brain

Upload a file and in seconds, Lately transforms your longform content into dozens or even hundreds of pre-tested miniature headlines which, in the case of video files, include the matching video snippets.

Longform content can be owned or earned media, like blogs, webpages, news articles, white papers, newsletters or any kind of text imaginable. 

It can also be audio or video like podcasts, workshops, conference panels, keynotes and more.

STEP 3

Review and Approve Content

Each headline is a different quote that our A.I. knows will get you the highest engagement.

Plus it's easy to review, edit, enhance and manage the approval process for all the content we generate.

The more you edit and enhance, the smarter the A.I. brain gets.

STEP 4

Send Selected Posts to HubSpot

Click the “Send Selected Posts” button to move all your new A.I.-generated content into your HubSpot Social account.

Schedule and publish across all of your social channels as usual through HubSpot!

“The Lately x HubSpot partnership saves me hours of work while helping me to grow fans. I can upload a 1,000 word blog post or an hour-long keynote and have a dozen or more social posts, including short video snippets, ready to publish in minutes. Now I have more valuable content to share with my audience than ever before with less work and I can easily track and analyze the resulting engagement in HubSpot.”
David Meerman Scott
Multi-Bestseller Author, including The New Rules of Marketing and PR & Fanocracy

Results that don’t muck around.

A.I. that studies what your audience wants to watch, hear or read and then automatically atomizes any longform video, audio or text into DOZENS of pre-tested social media posts, based on what it learns? Yes puhleeze.

Generate Social
Content the New Way

Stop guessing what to write. Lately's A.I. creates social media content for you, that it knows your audience will love.

Unlock the Power of Longform Content

Automatically atomize any longform video, audio or text into dozens or even hundreds of pre-tested social media posts.

Social Selling on Steroids

Get consistent, engaging content designed to generate high-quality leads for employees who don’t know a dang thang about copywriting.

A.I. Insights You Can Understand

Learn the words, phrases and sentence structures of what your audience wants to read, hear or watch.

Ready to connect HubSpot with Lately?