What’s the psychology behind infographics? Why do they work? And why do they clobber text alone?
On this edition of Lately Live, infographics legend and, ehem, Google board member (!) Brian Wallace helps us understand how infographics can radically change the way we digest any message and why you should stop everything and make them a key component of your sales and marketing strategy NOW.
Brian Wallace is the founder of Now Sourcing, a top rated AND award-winning infographic agency. Their clients range from Twitter and Microsoft to Pepsico and Time. GULP! Brian also runs #LinkedInLocal events nationwide, hosts the Next Action Podcast and serves on the #SXSW advisory board.. He’s also spent the last five years helping entrepreneurs grow as a Google Small Business advisor.