OLD WAY: Marketing aimed at leads.
NEW WAY: Marketing aimed at humans.
Which means that “Customer Experience” happens not just after folks are actually customers. But also BEFORE.
Why? How? All the things on our next edition of Lately Live (drumroll please) with… Robert Rose!!!
Robert Rose is Founder and Chief Troublemaker (!) for The Content Marketing Institute’s Content Advisory where he’s counseled multiple global brands like Facebook, Microsoft, Dell and others. His recent best selling book ‘Killing Marketing’ has been touted as rewriting the rules for marketing in the 21st century. Robert’s also a featured keynote speaker and workshop teacher at technology and marketing events around the world. Basically… He’s our Keith Richards.