Creative Cast

Podcasting Tips From a Former DJ Turned Entrepreneur, with Tammy Munson of Creative Cast Podcast - Featuring Lately CEO Kate Bradley Chernis

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Speaker 1: (00:02)

Welcome to the Creative Cast. I'm your host, Tammy Munson, podcast producer, coach, and CEO of Wildfire Creative. Are you struggling to grow and monetize your podcast? Want to learn more about starting your own podcast? Are you looking for the secrets behind the business side of podcasting? Well, friends, you are in the right place here on the Creative Cast. I'm gonna be sharing all the tips and tricks on all things podcasting for the faith based podcaster. Each episode is going to contain powerful information to help you get started with your own podcast, Learn the secrets of building a business, and of course, growing and monetizing your podcast Allel. Without further ado, let's get started.

Speaker 2: (00:57)

Hey everybody, welcome back to the Creative Cast. I'm the host, Tammy Munson. And happy October. It is finally October. But first what? September. Go like . I only really seemed to remember a few of the days. I know I was here September was so busy getting ready for the launch that I've been talking about, which seems like forever. But October is finally here. I'm so excited. This week is the first week of the Quick Launch Podcast intensive. We have our first coaching call this Thursday. I'm so, so excited about it. Now, today's show is a little different cause I have my friend, the fabulous Kate Bradley Charis on the show with me today. I am so excited to share this interview with y'all because Kate is absolutely fabulous. We talked about all the things including working with Gary Vaynerchuk. Wow. And of course his team at Vayner Media, as well as some of her stories as a former rock and roll dj, as well as her company lately in all the amazing things that they are doing over at lately.

Speaker 2: (02:23)

Little bit of background on Kate. Kate is the founder and CEO of Lately and Lately is an AI which learns which words will get you the most engagement and turns video, audio, and text into dozens of social posts containing these words. Now, I've used Lately personally absolutely love it for so many different things, So many different projects we've used it for. Here's the official bio for Kate as a former rock and roll dj. Kate served 20 million listeners as music director and on air host at Sirius xm. She's also an award-winning radio producer, engineer, and voice talent with 25 years of national broadcast communications, brand building sales and marketing expertise. What she learned on the radio and about neuroscience of music helps fuel the AI over it lately. Now, before founding lately, Kate owned a marketing agency that get this. Yeah, Walmart was a customer of theirs and they got 130% ROI year over year for three years. So those in the marketing space, That's crazy. You're, I know that you're absolutely going to love her. So, without further ado, here is my interview with Kate Bradley Turner, otherwise known as Kate.

Speaker 1: (04:03)

I am so excited to welcome my friend Kate, or as we call her Kate, to the show. Welcome, Kate.

Speaker 3: (04:10)

I love that we are friends, Tammy, you know, like Yes.

Speaker 1: (04:14)

Oh, and, and it's been, I think, I think it was the last time I talked to you, it was 2020.

Speaker 3: (04:19)

It was, It was before Covid, right? Did we talk before

Speaker 1: (04:22)

I, I think, I think it was, Yeah. So it wasn't the before times or BC beginning before Covid. Yeah. Crazy. Okay. So before we get into all the things. Yes. I gotta ask you one really important question. What is it like to work with Gary Fricking Baner? Chuck Gary

Speaker 3: (04:39)

Is a really nice man, and what surprises me most about him is that he takes the time to make everyone feel like they're the only person in the room. Yeah. Which is, you know, hard for anybody of that caliber to do and he doesn't have to do it to me, me. You know, like, so I think that's really impressive when someone takes the time to do that. You know? And I mostly work actually with Marcus, who's his chief of staff because Gary's, you know, busy. Like

Speaker 1: (05:11)

He's doing all the things. I mean, and literally all the things, like

Speaker 3: (05:15)

All the things, I

Speaker 1: (05:16)

Don't know how he does it.

Speaker 3: (05:18)

He has an army of people. Like we worked, so Jim Thompson was his digital marketing director for a long time, and Jim came from Billboard Magazine. So like, we had something in common, which is pretty cool cuz I used to be, you know, rock and roll dj. So that's how we actually got into Gary was Jim discovered lately and, and brought it, brought to them. The best part about Gary is meeting these people that surround him because they're actually all totally wonderful. Like, Jim and I have gone on, Jim has left I your media since mm-hmm. . But we've gone on to become really good friends. He's one of the, the mo and I've never met him, you know, same like you in real life. But he is one of these people that I feel so grateful to have to have met. And I think about, you know, how smart Gary has been to surround himself with really kind mm-hmm. people and, you know, I have too, like this, a couple of painful things. Well, lots of painful things have happened to me, but one of them was, I, I broke up with one of my co-founders this year. Yeah. And, you know, it was a long time coming Tammy mm-hmm. . Yeah. But it was someone, you know, I get mansplained and I get gas lit and all the, all the. It all happens all the time. Mm-hmm. . Mm-hmm. . It's the most painful when it comes from your inner, your inner circle. It

Speaker 1: (06:34)

It truly does. Yeah.

Speaker 3: (06:35)

It truly does. And now sometimes those people don't realize they're doing it and that's fine. We all can rub against different lines and, and I give most people a lot of leeway around that, or I, I really try to mm-hmm. and once in a while it bites me in the. And so like, there's, there's that situation. So I had to break up with a co-founder who was like actually deeply injuring me and the company for years. And I let it go on because Yeah. What the hell is wrong with me? Somehow I'm like addicted to that kind of abuse or something. Yeah. Right. You know, What is that and why? Well,

Speaker 1: (07:13)

Well we see the good, we try and see the good in people. I think try to

Speaker 3: (07:16)

See the good. It's so funny, I, I like literally just said to Lauren, my coo like, remind me that this person is a total if I ever like tried to be nice again. And she's like, he is an, but what, why would you think that? And I was like, Cuz I can't, I just can't imagine that this person has the full time energy to actually truly be as awful as they're being. That's a lot of energy, you know? It, it is. And, and it's not that I'm an angel. I mean, come on. You know, it always takes two to tango. Right. But like, what's interesting to me is then there's people who I definitely have my, there are investors, my own investors who smite me and I smile and make them feel wonderful because, you know, I want the paycheck. Right. I want the check.

Speaker 3: (07:56)

Right. And I can, that's, I'm willing to, to, you know, you gotta work for your money. So this is what I'm willing to do to get it right. I'm willing, There's a lot I'm willing to do for lately. Right. But anyways, back to back to Gary. So you were, you were asking like, you know, what was also kind of weird was when, when Jim left, it was a bit of, if it was a bit of a vacuum for us because we didn't have an internal champion anymore. And we really haven't found that person still. I mean, Marcus is the chief of staff and he's always so, he always answers my emails and I don't even know why he does. Sometimes I'm like a little needy and if I were him I would delete them with a little finger. But he always responds to me and he is always so kind and generous. Like, Yeah. I don't know how, how, how they maintain the, it's a level of grace, Tammy. Mm-hmm. . That's Grace I. Love.

Speaker 1: (08:42)

And you know, you see that from him in videos and you think, Well, is he really like that? I mean, that's the vibe I've gotten from, I mean, I've, I first met Gary I think in 2005 mm-hmm. or 2006 at an event in New York City. And I didn't, I just knew him as the wine guy back then. I didn't. Yeah, yeah, yeah. I would've known then having a beer with him at a bar in New York City, what he was going to be, I would've been, I would've paid more attention. . Yeah.

Speaker 3: (09:13)

Yeah. Yeah. Isn't that amazing? Hey,

Speaker 1: (09:15)

Let's be friends.

Speaker 3: (09:16)

. You know what's so great about that is because what's, what's great about that is it can happen to you too. Yeah.

Speaker 1: (09:22)

Right. Exactly. Anybody, It can happen. Anybody, anybody. I mean, he was known as the wine guy. I was like, okay. I,

Speaker 3: (09:30)

I remember

Speaker 1: (09:30)

I wasn't really in the wine at that, at that stage of my life. I, I had little kids. I didn't have time to drink wine. Now I do.

Speaker 3: (09:37)

Yeah. And he wasn't also too, like when you see pictures of him then and now, like, you know, the, now Gary is more buff.

Speaker 1: (09:44)


Speaker 3: (09:45)

It's more camera ready. You might say,

Speaker 1: (09:48)

Dan. I was like, Oh, right. Yeah. Nice to meet you, Gary. How do you say your name again?

Speaker 3: (09:51)

Yeah, yeah, yeah.

Speaker 1: (09:54)

That's awesome. So you mentioned former rock and roll dj. Let's talk a little bit about that. What was that like? Now you worked for Sirius xm, right?

Speaker 3: (10:03)

Yeah. Yep. And it was before the merge. So we were XM and by the way, one of the greatest taglines ever. It was beyond Am beyond fm. You're listening to XM Satellite Radio. I mean Right. Just

Speaker 1: (10:15)

Rolled off the tongue so, so nicely. Easily for you.

Speaker 3: (10:18)

. Well, you said it a lot. You know, one of the best things I picked up from that, by the way, is, you know, we were, this was unusual to be broadcasting across the country. And so we constantly had to touch base with different time zones, even though we were East Coast. So you're always saying like, 9:00 AM West, 12:00 PM East. Right. You're always like trying to like cover the bases. And so one of the things I talk to my team about all the time is like, we're all bad at math when we're, you know, we're working globally with clients and customers all over the place. So do do the math for them in the email. You know, if you're setting up a calendar, just be like, okay, it's 12:00 PM Eastern, 6:00 PM GMT

Speaker 1: (10:53)

Time. Right? Yeah.

Speaker 3: (10:54)

You know, that sort of, it's part of the golden rule, Tammy, you know mm-hmm. Yeah. New onto others.

Speaker 1: (11:00)

Right. Right. Cause I suck at time zones. I'm, I'm constantly asking, Okay, what is that central?

Speaker 3: (11:06)

Yeah. It's hard. It's so hard.

Speaker 1: (11:08)

Eastern. I've got, I know Eastern is an hour ahead.

Speaker 3: (11:11)

Yeah. And the,

Speaker 1: (11:12)

Just gimme what I need to know. That's all I need. Just gimme

Speaker 3: (11:15)

What I need so hard. I know. I don't even know, like mm-hmm. . Um, but yeah, so, so, you know, at xm, like I was there their third year, so it was still a startup. And I was there for about two and a half years. So it was right before, like their Oprah came in on a channel the year I left. And same with Derek Jeter. And like they, that's when they started bringing all those big names. But, but so before then, who were just regular people. I mean, they had cherry picked the top talent for every essential genre across the country. Mm-hmm. , I, I walked into this to be honest with you, but it was fun, you know, when, when I was there, there, So we're at the XM still is at the, It's, it's in the, the former National Geographic, the original National National Geographic printing press building building in Washington, DC Cool.

Speaker 3: (11:59)

On New York Avenue. Now, New York Avenue notorious was extremely dangerous. They had just put in a metro stop when we were there and you would get up at seven in the morning. We didn't have to work till 10. You know, you get up early just to get inside the gate because it was too dangerous to park and walk, you know? And if you got there late, I call somebody to come escort you. Yeah. It was shady. It was shady. But the, the building, so there were I think three or four floors now. We were, this, this is so interesting, the evolution of startup, right? We started out on the top floor, all the DJs were on the top floor. So you took the elevator up and you, you walked in and it was a zoo was all open seating, which this was new. It was 2004.

Speaker 3: (12:44)

Okay. Wasn't, you know, Google hadn't like, given everybody free cereal yet. And there was just hanging from the ceilings, posters, merch, all the merch You could dream. It was every genre, you could hear all country rock. Like everything, all the music was everything from like Bruce Kelly, I remember who was like kinda a famous pop hop dj. He had this life, I dunno if you remember in the eighties, there's this very famous model who had a long, a long poster, really long one. And it was her naked wrapped up with a boa constrictor. And the boa constrictor was,

Speaker 1: (13:17)

Oh, I vaguely remember

Speaker 3: (13:18)

That. Yeah. The bits, right. So Bruce Kelly, who is, you know, not a model , had the same photo of him with, with a fake snake. So this is the level is what I'm saying. And like, I remember watching Tony Bennett just like, walk right by me, you know, and thinking Yeah. , you know, it totally total may have in, in this beautiful way. And then as they got bigger and bigger, they moved us downstairs. Mm-hmm. did the basement. Oh, number one. Yep. And then we, I remember we all woke up one day and there were these 24 by 36 headshots, logo headshots of all the new very famous people who were being piped into the channel. So Derek Jeter and Oprah, like everyone who wasn't us. So like, none of us ever got a wall of a hall, hall of fame head shots at work. Right. But suddenly all these people who aren't even really there, you

Speaker 1: (14:14)

Know? Right. And yeah,

Speaker 3: (14:15)

It was the, you know, that's what happens when, when that's when it's not fun to work at a startup anymore. I mean, everybody who's ever been at a startup that gets big knows this. Like that's when you, or that's when I would leave, because like the rules, there starts to be rules. And like, what's fun about a startup is lawlessness. Right.

Speaker 1: (14:32)

It, it's kind like the wild world west

Speaker 3: (14:35)

Is, you know, it always is. I mean, there's no, there's no map for what we're doing.

Speaker 1: (14:40)

Right. You just figure it out as you go and see what works and what doesn't work. And you learn lessons and it's, it, it's crazy. Wow. Tony, Ben, I, I'm floored by Tony. Ben. Tony

Speaker 3: (14:50)

Bennett was really great. Yeah. And yeah, there were so many little stories like that. I mean, Colin Hay for Men at Work was doing a live show for us and his, so he's in the booth and we're, we're out in recording booth. There's the soundproof room where if you're inside that room with the artist, it doesn't sound like the song because all the sound is going through the other side. Right. The other, there's like through a mixer. So you think it might be cool to sit down in those sessions, but it's never what you want it to be. Cause you're not actually getting the experience. You have to go outta the room. Right. Right. So we are always sitting in the other room with the, with the engineer kind of conducting how the, how it's going to sound. So Colin is in there and he's singing, Who can it be Now? And he's doing an acoustic version of it. Mm-hmm. and his cell phone rings. Oh. You could see the look of death that he gave his manager who's with us because somebody didn't shut it off or take it outta the room, but boy, he just goes right with it. And he is like, you know, who can it be now? Right.

Speaker 1: (15:51)


Speaker 3: (15:52)

It was so That's great.

Speaker 1: (15:54)

Hilarious. Oh, I could talk about these stories with you forever. I love it. Yeah, I love it. I love,

Speaker 3: (15:59)

Yeah. It was so nice. And, and his voice, by the way, those songs are beautiful. I mean, he does them all acoustically. He's got a million so sort of solo records now. And so you really start to understand that he was a heart of the whole band. Like they, the

Speaker 1: (16:12)

Band matter

Speaker 3: (16:13)

And his voice is still just as clear and pure as it was. I mean, I guess he didn't, he must have not smoked at all, which is how do you do that in the eighties? You

Speaker 1: (16:24)

Or other things,

Speaker 3: (16:25)


Speaker 1: (16:30)

Award winning, producer, producer, engineer, all those things. Do you have any tips for newbie podcasters about sound quality or content or any of those kinds of things?

Speaker 3: (16:44)

Well, you're doing it so well. I mean Oh,

Speaker 1: (16:46)

Thank you friend.

Speaker 3: (16:47)

Yeah. I mean, like, so it's, it's, this is embarrassing. I've got a sure mixer here. I've got a microphone. I've got the micro, the Michael Jackson microphone over there. I've got my Scarlet, why isn't it right here? Right. What's wrong with me? You know, I got, I've got Myer headset with my really nice microphone right here. Not wearing it for you because I do everyth, but you know, so the microphone is the most important thing. Yes, absolutely. Absolutely. Now I'll give you guys, or if you wanna level it up. So here's two great tips. Number one, don't ask any yes or no questions. Right?

Speaker 1: (17:24)

Ah, a great tip. Great

Speaker 3: (17:26)

Tip. The reason is most guests are not professional enough to know how to change that yes or no into a nice meaty answer, which is what you want. They'll just say yes or no,

Speaker 1: (17:36)

pretty much. Yes. Yes. It's gotta be open ended.

Speaker 3: (17:40)

It's gotta be open-ended. And you have to obviously know, I mean, one thing that's so great about Terry Gross is she always ask the question that's on the tip of your top. Sometimes the answer will, like I could have said something like, Oh, I'm over a beer. I'll tell you about that time I met Ryan Adams. And you could say, Okay, great. Or you could say, Well, wait a second, I wanna hear about that now. Right.

Speaker 1: (18:01)

Or something. Exactly.

Speaker 3: (18:02)

So, so that's a, that's your job to like, in the moment, like bite, right? Yeah. But the other thing too is, is voice control. So let's try that again. Beyond am, beyond XM or fm. Beyond am beyond fm. This is XM Satellite Radio. Okay. That's, that's different than beyond

Speaker 1: (18:22)

The radio voice there.

Speaker 3: (18:23)

The radio voice. What's the radio voice? Right? What is that? Everyone. Right. So when you can level up that way mm-hmm. , it's not a smoothness, it's not big monster trolls. Right. That's, that's

Speaker 1: (18:34)

Not it. Right. Yeah, yeah, yeah, yeah.

Speaker 3: (18:35)

It's still you. But it's knowing there's a lot of power in your voice, metaphorically and sonically.

Speaker 1: (18:42)

Right? Right. Yes. Yes.

Speaker 3: (18:44)

And some of that is what we just did. We were talking real fast and getting really excited and then slowed it way down.

Speaker 1: (18:51)

Way down. Thank you so much,

Speaker 3: (18:53)

. You know, if you ever noticed when you're watching golf, they're always whispering. Yes. Like, like someone can hear them and they're in the booth miles away, You know,

Speaker 1: (19:07)

I'm like, why are they whispering? Like, they're not there. They're not on the course themselves.

Speaker 3: (19:12)

They're trying to set you up for like, some, some ridiculous thing. But

Speaker 1: (19:16)

It's all about storytelling. Right.

Speaker 3: (19:18)

Bad storytelling. And you are, you are great at that. And that, you know, the other thing that you are really great at is what we talked about before I started to say, you said it, we're friends. We are friends. So your ability to reach through the microphone and connect with me is obviously gold, right? Yeah. When you do that with me, just by, by osmosis, you're actually doing it with the, the listener or the viewer right now. Yeah.

Speaker 1: (19:44)

Yeah. Awesome. Thank you. So I don't wanna take up too much of your time, but I wanna talk about lately because I love it. I've loved it since the first time I heard about it years ago. I think Scott Mulvaney was the one that introduced us way back in the day. Well, at least three years ago. It feels like way back in the day. And so can you kind of tell us what lately is, how it can help with your social media, all those kinds of things.

Speaker 3: (20:14)

You're so nice for this kind. Softball so lately learns your brand voice or your individual voice. And it starts to understand the words, ideas and phrases that will make your audience on social lean in. Right. And that it takes long form content. So like this video and it clips up the one liners that you or I say that contain those words and ideas mm-hmm. . So you get a written social post of, of that quote and you get the video clip mm-hmm. if this is video of us saying that quote. Right, right. And as you know, it does it with just text only too. So you can take a blog and push a button and lately it's gonna atomize it, but it's not just the clipping, it's the knowing which clips to, to find. And so if anybody's kind curious, So here at lately, this is what I do, Tammy. I get on a couple podcasts a week, I do some guest blogging. We are gonna ask you for the file. We're gonna run it through lately. Lately's gonna clip it up into the best bits. Mm-hmm. . And then we publish it on our brand channels and our employee channels. Cause you know, we're stronger together. We have a 98% sales conversion.

Speaker 1: (21:27)


Speaker 3: (21:27)

This is all we do for lead gen. This is

Speaker 1: (21:30)

It just by just podcasts and guest hosting and blog and, and just, that's it. That's awesome. That's good. That's amazing. That's amazing. Thank

Speaker 3: (21:38)

You . It's amazing because, you know, for a long time, every venture capitalist I've ever met said, you can't possibly scale this business unless you're doing paid ads or ha or if you don't have a bank of sdr, it's a smart and dial mm-hmm. . And I said, I don't think so. , you know, my, I had 20 million listeners at XM and I'm, my uber power is turning listeners into fans.

Speaker 1: (22:04)

Yeah. And, and you can equate that to, with using lately to customers and to, you know, being evangelical about it.

Speaker 3: (22:13)


Speaker 1: (22:14)

And because

Speaker 3: (22:15)

That's what I say all the time. We're in the business of making fans not sales.

Speaker 1: (22:18)

Yeah. I love it. And I, and Podcasters can really use this to help generate promotion for their shows and, and eventually grow their audience. Cuz at the end of the day, if you're a podcaster, that's really what you wanna do. Whether your podcast is lead gen for your business or whatever, you still need to grow your audience.

Speaker 3: (22:41)

You do. And you know, if you think about this the manual way, which, you know, feel free to give it a shot, folks. So I don't, I don't wanna be a commercial here, but mm-hmm. , what I do want to ask you all to do is to think of this mindset shift a little bit mm-hmm. , when you're spending all the time that you spend Tammy with a promotion, with the setting up this call, dealing with Emma, my, my wonderful PR manager. Oh,

Speaker 1: (23:01)

We love her.

Speaker 3: (23:02)

She's the best. And then you gotta do your, your post mo here, your, your post promotion. Yeah. Um, you know, that's, I'm gonna, I'm gonna say it's about four hours of time. Totally. Yeah. Ok. Ok.

Speaker 1: (23:12)

I think that's a fair assessment. Yeah.

Speaker 3: (23:14)

So let's put that four hours to work now. Now most people are gonna do one or two shoutouts of their whole event. They're take the clip, they're gonna it on their website. Maybe they do a couple promotions on social. Like that's really it. And I think that's a colossal waste of your time. So when I did this by hand before building lately, I would go through and find 41 liners, Right? Yeah. 40. Cuz there's 40 teasers of really interesting things that you've said here today that I've said mm-hmm. that give people just enough reason to click and, and hear more. Because the title of this podcast, which I don't know what it's gonna be yet, but let's just make it up, You know, Tammy Munson interviews Kate Bradley, who gives a, Nobody knows who I am, There's nothing there. Right. Exactly. And so the title is not gonna get anybody clicks. Right. You know. Right. Gary Vaynerchuck, maybe , Of course. That's different.

Speaker 1: (24:10)

You may get one or two.

Speaker 3: (24:11)

Yeah. One or two. So if there's a mindset shift here and then you're thinking about, like, people always say to me, Well, why would I wanna promote it more than once? Have you watched TV or ever listen to the radio? So radio, we would play you 300 the same song 300 times in one week, hoping you'd hear it once. And in marketing, as you know, the old adage was seven times a commercial head watch seven times for you to remember it. And now it's like 12, just, which is crazy. Yeah.

Speaker 1: (24:38)


Speaker 3: (24:38)

You know, that repetition is so important. It

Speaker 1: (24:41)

Is, it

Speaker 3: (24:42)

Is. The great thing about, sorry, lately, but just this idea that we're saying is when you find different quotes, different tasters, teasers inside the mm-hmm. , the full length of the, the media here, the meat, you're, you're giving me the target multiple possibilities of access. Multiple points of access. So maybe I'm interested to, to know about female leadership or mm-hmm. SAS struggles or entrepreneurship whatnot or Right. Sexual harassment or radio or Robert Plant, wherever it is. Right. And what we've found is that not only does this approach let you reach more people, but there's a lot of things, you get more people, you get infinitely more shares. Mm-hmm. , the share is the money, not the click. By the way, clicks are fine, but if you're going for the share, that's, you're gonna get the largest reach and Right. And the reach is the long tail. And then Absolutely. The other thing is people are more likely to share even the same podcast more than once because multiple teaser appeal to them, right? Mm-hmm.

Speaker 1: (25:47)

and that, and the same teaser's not gonna appeal to everybody.

Speaker 3: (25:50)

There you go. That's right. Cause we're human. So like this old way of marketing the same message over and over all the time, that's, that's outdated. Doesn't work anymore. We're of it, we're of being spam to, to the, you know, to our eyeballs. We get bored. Yes. Mindset shift. People, you can do it. Like, think about that, think about the post mo and think about, you know, if you want to be Gary V by the way, this is the pillar method. He

Speaker 1: (26:17)

Yeah, absolutely. I mean, and he, I think talking about Gary, he, I saw a video one time and it, it, it's been years, but where he took one thing, one video and turned it into 65 pieces of content.

Speaker 3: (26:31)

Yeah. And

Speaker 1: (26:32)

I'm like, that's crazy. And it was, and it wasn't just all for Instagram, it was Instagram and Facebook and LinkedIn and, but it was all varying types of things that's going to hit people across different niches, you know? Yeah. And it was just amazing just to watch him and, and if the video shows him doing, shows them doing this. Yeah. And I'm sure there's a team behind him and that's doing all the things and he's just, you know, talking about it, whatever. But it was just amazing to sit and go and think about it. One piece of content, one five minute video maybe. Yeah. Of him talking about marketing or kindness or Bitcoin or whatever he's talking about and, and using it across multiple platforms. And you only gotta record one thing. You only gotta do the one thing. Exactly. Then you can break it apart. So I love, lately, I of course am a subscriber and full disclosure, love it. I absolutely love it. I use it for myself. I use it for some of my clients to kind of help them understand things and to help with that mindset shift and getting them thinking in the right way. It is absolutely a phenomenal system. I love to, I love how it's grown and what you've done with it over the last few years, so thank you for creating it. It's,

Speaker 3: (27:47)

Thank you so much. You're so kind, Tammy. I mean, you know, this is, I can't do it without you, you know? Yeah. It's a, it's not even a village. I mean, it takes like, takes a few cities to get this rocket ship fly. And, uh, it's all about, you know, for us, the fans, like you said before, I mean, we have customers who are still customers. We have customers who are not customers who've come back or who have not, but like everybody helps us, helps moves us forward in some way. Right. You

Speaker 1: (28:17)


Speaker 3: (28:17)

Yeah. And that, I, I, I'm so grateful for that because, you know, if, if lately, you know, if lately doesn't go the way I want it to, I've done one other really great thing, which is I've lifted others up,

Speaker 1: (28:34)

You know? Yes. Oh, I love it. I love it. And the other thing that if you go to the Lately website, there's, it's not just the AI stuff. You've got all this amazing resources. I, I mean just, I was looking at it just the other day and I was like, my goodness, look at all the stuff they've got. . And it's not just about social media. You've got some entrepreneurship in there. I mean, a lot of it is related to social media, but, and I love the office hours things Yeah. That y'all do. I think Katie Katie's doing

Speaker 3: (29:02)

Them. Katie's so great. Yeah. I mean, we're human.

Speaker 1: (29:06)


Speaker 3: (29:06)

She's the, she is, you know, she, Well, here's what's amazing about her. She works for me part-time. She's a consultant, but she acts like a full-time employee. Yeah. Because

Speaker 1: (29:15)

I never would

Speaker 3: (29:16)

Both then. Yeah. She's just, she's a superwoman. Mean she's really a wonderful person. Yeah. And this goes back to the tips of the podcast, right? Like, if you're thinking about your content, as you just said, we don't, Yeah, we gotta market lately, but we spend a lot of time talking about everything else under the sun because mm-hmm. , you know, I'm a human,

Speaker 1: (29:37)


Speaker 3: (29:37)

I'm a person. Yeah,

Speaker 1: (29:39)

Exactly. Exactly.

Speaker 3: (29:40)

I got other going on.

Speaker 1: (29:42)


Speaker 3: (29:43)

So do you.

Speaker 1: (29:44)

Yes. Well friend, thank you so much for coming on the show. I truly appreciate it. Where can everybody find out more about you and lately and all the things?

Speaker 3: (29:54)

You're amazing Tammy. I'm so grateful to know you. So is us. I'm lately AI on Twitter. Please tell me you've met me with and if you guys do anything else today, compliment someone else that's, I give out a compliment. My husband is so does every day. He so nice day I putting dishes away. I know, right? . So be more like David.

Speaker 1: (30:23)

Yes. Be more like David. Yeah, we will definitely put all the links in the show notes. No worries about that. But again, thank you for coming on the show and blessing us with your time. I know you're a busy lady and care.

Speaker 2: (30:38)

Oh y'all, that conversation was so, so good. I could have talked to her for hours. , I am such a big fan of Kate and all the things that she's doing at Lately and everything in the digital space. She's absolutely amazing and I am very blessed to call her friend. Okay. Recommendation picks a music. Now, I've known about PSA Bay for years and I've used them for stock photo images, vector art, things like that. But recently I discovered that they have a pretty decent royalty free library that's filled with royalty pre music as well as short little videos as well for all of your audio and or video projects. So definitely go ahead and check them out. Let me know what you think. I haven't used them for any projects as of late, but I definitely intend on using them a little more now that I know that they're out there.

Speaker 2: (31:47)

So lemme know what you think. Okay. Now, next week on the show, we are gonna be diving into creating a strategy for developing your podcast brand. Now your podcast brand is a little different than your branding and I'm gonna get into all of those things. Plus I've got five tips for you and how implementing these five tips, these practical tips will turn your listeners into Die Hard fans who are absolutely loyal to your podcast brand. Now ladies, I say this all the time and I believe it 110%. Y'all are my superheroes. I believe in each and every one of you. Yes, you. I don't want that imposter syndrome, that overwhelm or fear of intimidating tech stopping you from accomplishing your goals, whatever they may be. So let's continue to walk through this journey together so you can spend less time worrying about all the details and more time using your voice, spreading your message, and sharing your story. I hope that you have a great day and I hope that this episode was helpful for you. And I will talk to you next Monday. Bye.

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